With technological advancements going further and further, mobile phones and other mobile devices are getting more powerful and with more advanced features. Nowadays, it is hard to find a new phone that doesn’t have a WiFi compatibility for users to access the Internet, and thus it is no wonder that more advertisers are now using the mobile ad network targeting mobile phone users, says http://www.leadbolt.com/. This was mostly true with the birth of the iOS that proved to be an advertising goldmine. With its advanced options and browsers, and the fact that it was the predecessor to a new kind of smartphones, the CPC and CPM mobile advertising network targeting smartphones could only grow.
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The Different Goals That Mobile Ad Networks Advertising Publishers Have
The advertisers dedicated networks that are RTB oriented are targeting mobile devices and made it their goal to create a cross-platform advertising platform compatible with mobile, PC and tablet devices. Some other advertising publishers specialize in in-game advertising. Tapjoy, for example, has a unique positioning as specializing in in-game virtual currency. This involves advertisers that display their commerce opportunities within the app games themselves as wall offers, banners or videos. According to http://www.leadbolt.com/, among the 36 million of mobile players in Europe, about 15% conduct in-app purchases of virtual goods. The concept is to restore and renew the image of advertising when brands reward the user in-game when they unlock or complete new levels.